Yes, I can see that as a valid approach. The differentiated test I might try though is to put pricing directly on the home page. It doesn't need to be the main

Yes, I can see that as a valid approach. The differentiated test I might try though is to put pricing directly on the home page. It doesn't need to be the main item, but as a test it might be interesting. As you say, some percentage of people need to know price first of all - there's no point expending energy evaluating and understanding a tool only to find out that you can't afford it anyway. Of course, this then gets in to price differentiation - there may be an argument to say that you could have two sites, one more "enterprise" focused, where features and capability are primary, and the price is high, and one more focused around lower level users, making the price a key selling point.