I worked for an insurance broker in the small business sector for a while generating new lead sources. Costco was one of the organizations I was talking to. The

I worked for an insurance broker in the small business sector for a while generating new lead sources. Costco was one of the organizations I was talking to. They were very emphatic that they did not want to provide insurance through brokers, because they felt a broker was unable to guarantee the level of service they wanted. I was very impressed by that. Our CEO, not so much. I'm sure he still thinks Costco hates money.