Sometimes it's just desperation. Sometimes it just actually works. You'd be amazed how much easier it is to pitch buzz word heavy software to non-technical peop

Sometimes it's just desperation. Sometimes it just actually works. You'd be amazed how much easier it is to pitch buzz word heavy software to non-technical people. Presumably most serious investors aren't that easily fooled, but surely some are. And some are simply cynically acknowledging that a company which exploits the zeitgeist for marketing purposes is more likely to succeed with its non-technical customer base.