"The idea One night, whilst studying for his GCSEs, Yasser our CEO came up with the idea for Den because he didn't want to get out of bed to turn the light off

"The idea One night, whilst studying for his GCSEs, Yasser our CEO came up with the idea for Den because he didn't want to get out of bed to turn the light off." I'm sorry, but if laziness is the underpinning of Den, then I'm afraid you've lost me as a potential customer. Perhaps consider reimagining your inception story.