http://www.engadget.com/2010/06/01/steve-jobs-live-from-d8/ http://www.engadget.com/2010/06/01/steve-jobs-live-from-d8/ >7:14PM Walt: Can I talk to you about a

http://www.engadget.com/2010/06/01/steve-jobs-live-from-d8/ http://www.engadget.com/2010/06/01/steve-jobs-live-from-d8/ >7:14PM Walt: Can I talk to you about a somewhat different subject, which is curation? You are a retailer of a lot of content, and of apps. And there's been a lot of controversy about your app store rejecting things, sometimes you backtrack. I don't know of any law that any merchant whether it's you or Walmart that says you have to carry something you don't want to carry. But isn't there responsibility with that? You become big, you have the most apps. You've talked in some things you've written about protecting the consumer... but isn't there a downside of you guys acquiring all this power and you saying no to some cartoonist or some political candidate? Don't you have a problem there? >7:16PM Steve: Well let first say we have two platforms we support. One is open and uncontrolled -- that's HTML5. We support HTML5. We have the best support for it of anyone in the world. We then support a curated platform which is the app store. It is the most vital app community on any platform. How do we curate this? It's a bunch of people, and they come into work every day. We have a few rules: has to do what it's advertised to do, it has to not crash, it can't use private APIs. And those are the three biggest reasons we reject apps. But we approve 95% of all the apps that are submitted every week. >7:18PM Walt: So what happened with this candidate? Steve: We had a rule that said you can't defame other people. Kara: Determined by your app people. Steve: Yes... and political cartoons got caught in that. We didn't think of that. So this guy submits his app and he gets rejected. We didn't see that coming. So we changed the rule, but this guy never resubmitted... then he wins a Pulitzer Prize, and he says we rejected him. So, we are guilty of making mistakes. We're doing the best we can, we're learning as fast as we can -- but we thought this rule made sense. >7:19PM Steve: We're doing the best we can, we're fixing mistakes. But what happens is -- people lie. And then they run to the press and tell people about this oppression, and they get their 15 minutes of fame. We don't run to the press and say "this guy is a son of a bitch liar!" -- we don't do that. >7:20PM Kara: So in terms of publishing these rules more clearly... Walt: I talk to developers all the time, but they express to me that they're confused... Steve: 95% are approved within 7 days... Walt: So you don't think it could be better? Steve: I do, but I want to remind you.