Ehh, you can get perfectly serviceable balls for even cheaper than the costco ball. I bought 10 dozen Top Flite Gamer balls as my winter ball (you tend to lose

Ehh, you can get perfectly serviceable balls for even cheaper than the costco ball. I bought 10 dozen Top Flite Gamer balls as my winter ball (you tend to lose more balls in the winter due to plugging into the ground, taller rough, etc.) for $9.99/dozen on Christmas sale. I play $48/dozen balls regularly as well, but I'm perfectly content playing the $1 ball. MSRP-wise, Pinnacle balls have been a perfectly fine ball for beginner to intermediate golfers for decades. (I used to be an advanced level player but dropped the game for a decade, and when I picked it up again I opted to use a Pinnacle ball for a few years for the roi) The reason the Costco ball is alarming to the premium ball manufacturers isn't because a cheap good ball exists now (they always have existed), but because a cheap great ball (i.e. tour pro level) threatened to destroy their margins. Basically, it would destroy the "money buys you performance" marketing mystique (even though for 99% of players, they don't get the clubface/ball contact to get that performance out of the ball anyways). Also you can get really good equipment for quite cheap on ebay. It's not like technology has changed much for most of the set. My favorite irons are from 1991. (that being said, unless you know someone who really knows their equipment, bargain hunting on ebay might be difficult due to information overload) The decline of the game is due to a variety of factors. Most important of these is Tiger Woods' demise, and secondary factors include pace of play at golf courses (rounds should be less than 4 hours, not 5+) as well as the inflated prices at many of these places that happened during the boom years.