> Ads, in the broadest definition, are not going anywhere, no matter how much we push them into the shadows. As much as I hate being inundated with ads, at leas

> Ads, in the broadest definition, are not going anywhere, no matter how much we push them into the shadows. As much as I hate being inundated with ads, at least I know that they're ads. Know what I hate even more? When you can't distinguish ads. So the more we tip the scale from explicit advertising, the more we welcome indistinguishable inline, sponsored, content advertising. Where you start asking yourself, are they being paid for this? There are enough: 1) really good recorded albums, 2) good TV shows, 3) excellent films, 4) great books, 5) fun, engaging, possibly even enriching video games already in existence that I can't possibly get to all of them in a lifetime. If new media gets bad enough I can simply abandon it. Bring it on—it'll be unfortunate, but I'm already on wondering whether the effort of searching for good new media isn't less efficient than mining the past, so it's entirely possible it'll improve my life. Go ahead. I'll tune out.