2 - yeah, I think there are multiple challenges - #1 sales cycles and custom requirements #2 how to bootstrap testers #3 the infamous problem of "no one googles

2 - yeah, I think there are multiple challenges - #1 sales cycles and custom requirements #2 how to bootstrap testers #3 the infamous problem of "no one googles your solution when they don't know the concept exists" -- do companies think "oh i should go look for a company that provides beta testers?" don't think so. maybe it just means that paid search won't work. maybe it just needs a lot of CPM marketing on sites for developers and good old word of mouth. 4 - not sure, never tried vox. 5 - no one seems to be directly attacking the vertical very well. i think "families" is a vertical, right? :) some things you can repurpose to get what you want, but the average person would never think to use it that way. the ones that are specifically built for families -- well they're either just awful, or seem like some kind of re-skinned groupware. 6 - you can do that in google analytics. it's a hack, but you can definitely post up metrics from the server side, if you just build up the urls that it needs. but anyway, this is definitely something where i was just thinking more about availability and performance monitoring.