Read The Innovator's Dilemma. Standardization in fact usually comes later, once the component in question has reached commodity status. Until then, if there is

Read The Innovator's Dilemma. Standardization in fact usually comes later, once the component in question has reached commodity status. Until then, if there is a competitive advantage to be gained by customizing, then the market leaders will make that investment to stay out in front. The leaders will either fight or snub standardization. Referring to the PC industry, the availability of standard components marked the death of the premium desktop business, since these days anyone with two hands and a screwdriver can bolt together a desktop as good as any other. That's great for customers, not so good for incumbents like IBM.