Absolutely agree that there is not fierce competition in ISPs and that when they do compete it is more on price and speed than privacy so really no market drive

Absolutely agree that there is not fierce competition in ISPs and that when they do compete it is more on price and speed than privacy so really no market driven factors to protect privacy. Of course I could offer a specious argument that there are satellite providers and dial-up so of course there's competition wink-wink. The argument is essentially the same for Google/Facebook et al. Try telling someone who has used gmail for the last 10 years before Google altered their privacy policy for Google's benefit that if they want to keep their email private they're free to switch to Yahoo or Outlook. And that's a case where consumers have a choice. Consumers have no voice in web sites use of Google Analytics or Doubleclick. Or Facebook's like button. Or Adbobe's audience tracking....