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I think the issue with Kodak was not realizing that the market they were in was "photography" instead of "film".
by Tostino 10y ago
I think the issue with Kodak was not realizing that the market they were in was "photography" instead of "film".
- ctdonath 10y agoThis - and the fact that button-pushers were the actual customers. I realized the end was nigh when told Kodak wouldn't dive into the digital market because retailers didn't want that move disrupting their film & processing sales. (If Kodak had pivoted fast to digital, retailers threatened to retaliate by dropping Kodak film products entirely, killing the main revenue source).