7 ms·
Google right now is having a bit of a public relations issue with advertisers, regarding advertisements being placed in front of controversial content in Youtub
by soundwave106 10y ago
Google right now is having a bit of a public relations issue with advertisers, regarding advertisements being placed in front of controversial content in Youtube. Several companies already have suspended ads.
I'm sure most mainline corporate advertisers don't want to be associated with seemingly "sponsoring" neo-Nazi content / hate speech or other extremist content (eg radical Islaimc / IS videos), which if the articles I see are right (example: http://www.usatoday.com/story/tech/news/2017/03/20/trouble-brewing-google-youtube-europe-advertising-british-media-outlets/99410760/ http://www.usatoday.com/story/tech/news/2017/03/20/trouble-b...) they sometimes do.
Managing that is Google / Youtube's responsibility. It'll be interesting what they do. The "outrage crowd" probably matters less to Google than the hit to the pocketbook, I think.