Yes. The days of people typing in a URL directly to go to the place they want are history, and Facebook/Twitter have entirely supplanted the feed readers of the

Yes. The days of people typing in a URL directly to go to the place they want are history, and Facebook/Twitter have entirely supplanted the feed readers of the aughts. Normal people will only visit a small handful of web sites and follow outlinks from there, before immediately retreating back into their context: wherever a Google query takes them, an aggregator like HN/reddit/Facebook, and social media like Instagram/YouTube. It's nearly impossible to get people to regularly go to a domain to which they are unaccustomed.