I read this survey results post a few months ago that might help answer your questions. It touches on time, effort, length, format, and frequency of posts. It a

I read this survey results post a few months ago that might help answer your questions. It touches on time, effort, length, format, and frequency of posts. It also discusses content promotion & measurement of results. Here's their final analysis: The experts have been telling us all along: focus on quality, promotion and measurement. And we finally seem to be listening. Quality beats quantity. Grow your email list, check your Analytics and promote your content on several channels. We are going in the right direction. Here’s how bloggers break down: The average blogger… spends 1-3 hours writing 500-1000 words weekly and usually checks Analytics. The average blogger with “strong results”… spends 2-3 hours writing 500-1500 words several times per week and always checks Analytics. https://www.orbitmedia.com/blog/blogger-trends https://www.orbitmedia.com/blog/blogger-trends