You're right. It's all about the long tail. Netflix (and amazon) are in a powerful position to analyze and understand what people really want in a way that cab

You're right. It's all about the long tail. Netflix (and amazon) are in a powerful position to analyze and understand what people really want in a way that cable and networks (remember those) simply can't match. Providing "hits" to relatively small demographics over and over again, I think, might make more business sense than going up against the more experienced competition for mass-appeal. "Stranger Things" is a good example, it was a pitch-perfect, nuanced thriller series. I dare say it was an 80's period piece. That's niche. Definitely not everyone's cup of tea, but damn it was cool. By appealing to the long tail, Netflix can make smaller demographics VERY HAPPY with their product, one demographic at a time. This is perhaps better than trying to please everyone at once with a blockbuster hit.