Sounds about right and that is what will kill it I think. I'd probably still be a customer but for the ads. When I first got sky I naively thought it would have

Sounds about right and that is what will kill it I think. I'd probably still be a customer but for the ads. When I first got sky I naively thought it would have none. But in fact Sky has more ads than free-to-air commercial tv in the UK does. .