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When you see that the content holder make it harder and harder for Netflix to license their content, it makes senses to invest so much money on creating their o

When you see that the content holder make it harder and harder for Netflix to license their content, it makes senses to invest so much money on creating their own content. It seems in the end, we're really returning to the cable era. Be ready for packages giving you access to Netflix, Amazon, and channels...

thinkMOAR 10y ago
For what i know, that is already happening in NL with HBO Go. It disappeared from the market as separate, independent service and now only available via bundle package of one of NLs largest cable providers, Ziggo.
- menacingly 10y ago
  At least in the states, HBO Go was always bundled with a cable subscription. HBO Now is the standalone streaming product, although standalone is a bit of a stretch because it's frustratingly tied to some other platform's billing system.
- mason55 10y ago
  Ziggo also replaced their in house streaming service with Netflix directly on the cable boxes because there was no chance of them being able to compete. I believe Liberty Global (the worlds largest cable company and owners of Ziggo) is planning to do the same across Europe.
mathattack 10y ago
I think that Netflix (and Amazon) is trying to create enough content that you don't need anyone else. That would certainly justify their spending, and give them tremendous leverage against the other players.
- LordKano 10y ago
  It also puts them in a better negotiating position. They still want and need the content but if they're producing their own, it allows them to be more selective in what they take on.
  - mathattack 10y ago
    Exactly. Their "What happens if we walk away?" goes from "Back to DVDs" to "We'll produce more of our own stuff."
jcrei 10y ago
As opposed to Spotify, which only acts as a distribution platform, and therefore plays nicely with all labels. Imagine if Spotify would "become" a label and start producing music directly with artists... They'd quickly be shunned by the record labels
- ryukafalz 10y ago
  Netflix didn't have original content for a long time, but they still had a lot of trouble with the studios. Their original content was (probably) a response to that. So the situation isn't quite the same.

thinkMOAR 10y ago

For what i know, that is already happening in NL with HBO Go. It disappeared from the market as separate, independent service and now only available via bundle package of one of NLs largest cable providers, Ziggo.

menacingly 10y ago
At least in the states, HBO Go was always bundled with a cable subscription. HBO Now is the standalone streaming product, although standalone is a bit of a stretch because it's frustratingly tied to some other platform's billing system.
mason55 10y ago
Ziggo also replaced their in house streaming service with Netflix directly on the cable boxes because there was no chance of them being able to compete. I believe Liberty Global (the worlds largest cable company and owners of Ziggo) is planning to do the same across Europe.

mathattack 10y ago

I think that Netflix (and Amazon) is trying to create enough content that you don't need anyone else. That would certainly justify their spending, and give them tremendous leverage against the other players.

LordKano 10y ago
It also puts them in a better negotiating position. They still want and need the content but if they're producing their own, it allows them to be more selective in what they take on.
- mathattack 10y ago
  Exactly. Their "What happens if we walk away?" goes from "Back to DVDs" to "We'll produce more of our own stuff."

jcrei 10y ago

As opposed to Spotify, which only acts as a distribution platform, and therefore plays nicely with all labels. Imagine if Spotify would "become" a label and start producing music directly with artists... They'd quickly be shunned by the record labels

ryukafalz 10y ago
Netflix didn't have original content for a long time, but they still had a lot of trouble with the studios. Their original content was (probably) a response to that. So the situation isn't quite the same.