Looking at the app in question (http://www.groundhog.com.au/myframe/ http://www.groundhog.com.au/myframe/), it is pretty easy to see what is so "widget"-y about

Looking at the app in question (http://www.groundhog.com.au/myframe/ http://www.groundhog.com.au/myframe/), it is pretty easy to see what is so "widget"-y about this app, and the way in which it "creates its own desktop". There shouldn't be any mystery for the developer based on Apple's statements.