Is it just me or is this just a hidden advertisement for the book "It's Not All About "Me": The Top Ten Techniques for Building Quick Rapport with Anyone" by R

Is it just me or is this just a hidden advertisement for the book "It's Not All About "Me": The Top Ten Techniques for Building Quick Rapport with Anyone" by Robin Dreke [1]? The book is mentioned (and linked) several times in the article and in articles the article itself cites as sources (and links to). [1]https://www.amazon.com/gp/product/B0060YIBLK https://www.amazon.com/gp/product/B0060YIBLK