I think this article completely fails to consider the human element in consumerism and advertising. Big data will never replace human decision making. It is a n

I think this article completely fails to consider the human element in consumerism and advertising. Big data will never replace human decision making. It is a nice observation from someone figuring out the world...but is very early in that discovery process. Brands are more than just a tool...they are a direct byproduct of how our brains perceive and recall things. Human nature hasnt changed since the caveman days and never will. It can evolve and manifest itself in different ways, but our core drivers are fundamental to our existence.