> and the only way you can realize you need it is by experiencing it. That is part of the problem with modern advertising: hyperbole. By definition, if people

> and the only way you can realize you need it is by experiencing it. That is part of the problem with modern advertising: hyperbole. By definition, if people have survived this long without knowing about Product-X then they don't need it. The OP's perspective was that he'd rather not know about Product-X ahead of need-time. If he identified a need or desire for a solution to a problem he would search for "grill-thing that keeps leaves out of drain" or "brace that keeps daffodils upright in the wind" and he'd stumble across your brother's product. So the product marketing strategy would be to place Product-X in places where it would likely be found by people pursuing that particular need or desire. I found myself doing that recently for what transpired to be called a 'tamping rammer'. I appreciate that's not ideal from a corporate perspective when the goal is to 'make' a market by leveraging perceived need, but that's not the primary concern of those who are fatigued by advertising.