This looks like an LA billboard version of the campaign... http://3.bp.blogspot.com/_GIchwvJ-aNk/S_xoQsYK1kI/AAAAAAAAQ64/P-VT_UoHpCs/s1600/Lumix+camera+billboa

This looks like an LA billboard version of the campaign... http://3.bp.blogspot.com/_GIchwvJ-aNk/S_xoQsYK1kI/AAAAAAAAQ64/P-VT_UoHpCs/s1600/Lumix+camera+billboard.jpg http://3.bp.blogspot.com/_GIchwvJ-aNk/S_xoQsYK1kI/AAAAAAAAQ6... Note to another comment thread on this post that they are advertising a point-and-shoot camera. Edit: and I noticed the copy along the bottom advertises a touchscreen — that's getting very close to smartphone territory, no?