When someone doing a research using popular closed source game half of game related press publish some news about that research full of buzzwords. And company t

When someone doing a research using popular closed source game half of game related press publish some news about that research full of buzzwords. And company that own copyright on it could even dedicate few engineers to help because why not - it's cheap PR. Same exact research for open source game would likely only bring attention of actual developers and ML crowd. Oh, on top of that many would expect to see your data and source code.