the author works for wsj.. both wsj and dow jones newswires are owned by news corp. The article was published on dow jones newswires, which morningstar has subs

the author works for wsj.. both wsj and dow jones newswires are owned by news corp. The article was published on dow jones newswires, which morningstar has subscribed to and is paying for. So the answer is, morningstar has paid for this article.. and they've decided they can make it up using ads or other sources of revenue.