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Customer acquisition should absolutely only be done by the founder in the beginning. This is the most important part of your fledgling business and one you cann
by akanet 10y ago
Customer acquisition should absolutely only be done by the founder in the beginning. This is the most important part of your fledgling business and one you cannot afford to outsource.
- Animats 10y agoThat's for B2B companies which want a very few large customers. Consumer-facing companies need ads and PR, about which the founder may or may not know something.
- Gustomaximus 10y agoReally? That would be like saying coding, accounting, HR, Marketing, Sales etc should only be done by the founder at the beginning. This is not realistic for anyone but the smallest business and could falter some attempts to create a business by the founder trying do everything them self. Getting assistance can be good/bad based on quality of said assistance. I can't see an absolute rule here about the founder being hands on or not.
- AznHisoka 10y agoAccounting, and HR can easily be outsourced. and even some coding and marketing in the right situations. But not sales and product. because without either of them you have no business.
- nostrademons 10y agoCoding & sales should also absolutely be done by the founding team at the beginning. The other functions can be outsourced. The reason is because of the feedback loop between sales, product, and coding. You learn very important lessons in the early stages of a startup about who your customers are, what they care about, and what is technically possible to deliver. You're at a huge advantage if you can turn those lessons into product features within the hour rather than within the 2-week iteration.