Yeah, you're right of course. Any solution requiring humans to change at large scales through raw appeals to emotion is itself Dead on Arrival. This is where I

Yeah, you're right of course. Any solution requiring humans to change at large scales through raw appeals to emotion is itself Dead on Arrival. This is where I'm really happy that the cult of mustachianism[1] is spreading as virally as it is. More people than anyone could ever have imagined, up and down the economic spectrum and up and down the Cost Of Living spectrum, are banding together to save money, and by extension, reducing their carbon footprint. It's getting big enough that I get the feeling that the new status signifier is (slowly/glacially) becoming being able to live without excess. This is great because it will slowly shift the goalposts of what people aspire to. [1]: http://www.mrmoneymustache.com/2012/03/07/frugality-the-new-fanciness/ http://www.mrmoneymustache.com/2012/03/07/frugality-the-new-...