I definitely think there is room for search improvement. I believe the next area of search is contextual search (https://en.wikipedia.org/wiki/Contextual_searc

I definitely think there is room for search improvement. I believe the next area of search is contextual search (https://en.wikipedia.org/wiki/Contextual_searching https://en.wikipedia.org/wiki/Contextual_searching). If you can combine what the user is looking for to actual website content then I think you might be onto something. The trick is finding that link function. Traditionally Google has relied on keywords and ranking by links. There could be other ways to find that user/content relationship.