Cultural promotion isn't a uniquely Chinese phenomenon. I'd guess that most countries with the cash to spend will spend at least something on promoting and spon

Cultural promotion isn't a uniquely Chinese phenomenon. I'd guess that most countries with the cash to spend will spend at least something on promoting and sponsoring cultural awareness abroad. Or their tourism bureaus will advertise in target markets. The crucial difference with China is the magnitude of the investment. It rises to the level of strategically significant state priority.