That would imply that there is no security benefit whatsoever provided by a DV certificate. To prove that DV certificates are usually seen as "better than nothi

That would imply that there is no security benefit whatsoever provided by a DV certificate. To prove that DV certificates are usually seen as "better than nothing", just consider the difference browsers make in their treatment of self-signed certificates. I'm also in the position of running a small online business on the side, and such a change would almost certainly require and upgrade to an EV certificate. While we have thought about it (and I have tried to find some data on changes in conversion rates possibly coming from it), I haven't quite been able to convince myself that the costs and hassle are worth it. The process may be prohibitively expensive in some countries, or for some very small operations. Maybe it's time to think about improvements to identity-verifying certificates. Either by improvements to the process towards automation, or maybe another certificate class relying on a reputation system for judging trustworthiness.