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I wonder how much Japan spends on that front, or if it's even official state policy to make the world love it.

• cJ0th 10y ago
  Probably quite a lot. I am subscribed to the Quartz newsletter and they often have a paragraph which is headed "Sponsor content by The Government of Japan" which I always find slightly amusing.
• tvanantwerp 10y ago
  Where I live in DC, there are plenty of Japanese cultural events that I'm confident are funded in part by their government. My wife studies Chado, an intricate Japanese tea ceremony, and the cost-per-lesson is ridiculously low. No way they could charge so little if they weren't being subsidized from somewhere.
• jonnathanson 10y ago
  Cultural promotion isn't a uniquely Chinese phenomenon. I'd guess that most countries with the cash to spend will spend at least something on promoting and sponsoring cultural awareness abroad. Or their tourism bureaus will advertise in target markets. The crucial difference with China is the magnitude of the investment. It rises to the level of strategically significant state priority.