Isn't the value in replacing the competitor's product with your own? As the article said, all that they really prize is the user base. It's not like that's th

Isn't the value in replacing the competitor's product with your own? As the article said, all that they really prize is the user base. It's not like that's the first time they have paid for a possible competitor in order to assimilate them and wipe out their product (I'm thinking Dodgeball, Dulance, etc), it's just on a larger scale.