Indeed. Come to think of it, Apple could have perceived the whole thing as a change management scenario. People are showing all the traits related to resistanc

Indeed. Come to think of it, Apple could have perceived the whole thing as a change management scenario. People are showing all the traits related to resistance to change. Seeing this whole thing through the ADKAR model, Apple misses the Awareness and Desire part by "surprising" current customers on the release happenings. There seems to be an inherent problem with this way of rolling out changes that conflicts with taking care of existing customers. Perhaps treating current and potential customers differently would be an idea.