Thanks for the link. That's a good highlight. The experimenter in me reads that article (and mind you it's very brief), and I actually get encouraged. They wer

Thanks for the link. That's a good highlight. The experimenter in me reads that article (and mind you it's very brief), and I actually get encouraged. They were attempting to measure it on a pure 1:1 basis, where all their other shows, as well as all the other shows on broadcast TV, were following the standard model. Educating advertisers is a challenging step in this process, and so it's no surprise they couldn't get the pricing right on the first go around. Hopefully they decide to try again, test, iterate, and think outside the box.