/Agree. I have always disliked the term "Viral Marketing" since it is simply Adspeak for the mechanism by which people discovered useful knowledge before there

/Agree. I have always disliked the term "Viral Marketing" since it is simply Adspeak for the mechanism by which people discovered useful knowledge before there where any ad agencies around at all. Sure, the Internet has compressed the time period that this happens in and has allowed for the phenomenon (hate to even call it that) to be easily tracked with the sorts of numbers agency guys and businessmen, live and die by but in the end the true genius of "Viral" Marketing is that by giving it that name Agencies have packaged something people have done for thousands of years and turned it into a product to sell. Does it work? Sure. But come on guys, you are MARKETING people...couldn't you have at least named it something more..Positive sounding?