Thats exactly the point of the post actually. You cant make a product go viral. You can only build a product that is instrinsically viral because people are pas

Thats exactly the point of the post actually. You cant make a product go viral. You can only build a product that is instrinsically viral because people are passionate about spreading the message. Dropping the viral marketing budget in favor of building something people want is a lot better use of $$$ in my opinion.