> If I buy from Amazon, I want to buy from Amazon, not some place I've never heard of. If I book Lufthansa I want to fly Lufthansa and not Delta or American. E

> If I buy from Amazon, I want to buy from Amazon, not some place I've never heard of. If I book Lufthansa I want to fly Lufthansa and not Delta or American. Exactly. So the mystifying thing is: why do they keep making it harder and harder for the consumers to do so? My thought: the have no fucking clue. They are not A/B tester ninjas, but rather clueless idiots.