Snapchat could become the most successful entrant in AR. Especially after the launch of the first version of Spectacles. They already have an audience that like

Snapchat could become the most successful entrant in AR. Especially after the launch of the first version of Spectacles. They already have an audience that likes to make, see and share new things. You could consider them as a niche company in media and hardware sectors. Other companies are clearly focused on produce one solution to everything before know how people will like to use, for what purpose. They are the only company that is pursuing produce something Cool that people will like to use on streets.