I wanted to make the same comment, but for some reason assumed I was an outlier. I badly want to see only Prime and only sold by Amazon directly. Fulfilled by A

I wanted to make the same comment, but for some reason assumed I was an outlier. I badly want to see only Prime and only sold by Amazon directly. Fulfilled by Amazon might be a OK alternative if I have a hard time finding something. Otherwise I am happy to pay extra to get it from Amazon itself. To me the "market place" aspect has just been undermining their brand and has been a nuisance. First because you hadn't been able to get Prime shipping for many of those products and it was inconvenient to constantly have to filter by that and now this stuff. To me this is just as annoying as airline alliances. If I buy from Amazon, I want to buy from Amazon, not some place I've never heard of. If I book Lufthansa I want to fly Lufthansa and not Delta or American. To me this is good brands allowing themselves to be undermined by crappy or even non-existent once.