> It's also extremely difficult to rank content using search engines, as anyone who knows about SEO will testify. The market is very crowded and big content bra

> It's also extremely difficult to rank content using search engines, as anyone who knows about SEO will testify. The market is very crowded and big content brands dominate the top positions. In short, content on the web is a commodity. My experience contradicts this. Probably because we are talking about different things. If you look for "hotels in new york" or "how to not get fat?" or something about trump. It is indeed crowded, the search engines are already filled with "relevant" results and you cannot compete with that. yet for every of this non sense, there are other ten expressions who are not crowded and it's very easy to rank on top. The first means that you cannot create another useless stupid news site filled with non news and rank anywhere significantly on these topics. The latter one means you can write about targeted topics and rank on the first page very easily on them.