The more I think about it, the more I think the word "innovation" obscures thinking. If you boil it down, "innovation" just means "change in a novel manner". Th

The more I think about it, the more I think the word "innovation" obscures thinking. If you boil it down, "innovation" just means "change in a novel manner". That doesn't mean good change, just unexpected change. It's easy to say "apple isn't innovating anymore", but what else does a smart phone need?