Innovation in saturated markets is different from growing markets. When smartphones become household items, visible innovation has turned into small tricks and

Innovation in saturated markets is different from growing markets. When smartphones become household items, visible innovation has turned into small tricks and gimmicks. People need smartphones for their daily activities and innovation that is directed towards low cost may be more profitable. TV, computer monitors and smartphones seem all to be riding on screen technology. If there is development VR or AR technologies that make it into mass markets, it can disrupt all these markets.