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I agree with you: branding does affect our perceptions of taste. As for the statement, "their pizza simply wasn’t as good as that of established pizzerias" I s
by karjaluoto 16y ago
I agree with you: branding does affect our perceptions of taste.
As for the statement, "their pizza simply wasn’t as good as that of established pizzerias" I should note that Domino's wasn't the company I had in mind. I was referencing the little pizzerias where the pizza is almost always better than the fast food equivalent.
Heck, even Domino's admits that theirs isn't so great: http://www.youtube.com/watch?v=AH5R56jILag http://www.youtube.com/watch?v=AH5R56jILag
- dagw 16y ago"their pizza simply wasn’t as good as that of established pizzerias" Really, the same could be said about their burgers. In just about any city you care to mention, you'll find small independent places serving far superior burgers to what McDonalds offers, and that doesn't seem to have harmed them in the slightest. I'm sure there are plenty of good reasons they got rid of the pizzas, but I have a hard time believing it was because they weren't good, since I distinctly recall them being at least much better than their burgers.
- karjaluoto 16y agoIf you re-read the passage, you might note that quality was only one of the points raised. (And, in my opinion, not the key point of the argument.)