What's interesting to me is whether our values will change as this content essentially becomes widely available and free. Currently, we have a perceived value

What's interesting to me is whether our values will change as this content essentially becomes widely available and free. Currently, we have a perceived value of something based on its cost (see any web app pricing article). Will this evaporate as almost all content becomes free? Will our perceived value based on cost be replaced by some ranking system that Adams alludes to as "better search"? This is the second variable that I think many people miss when they talk about the inevitable shift to free content as a negative thing for consumers.