What makes you think they can get 1.4% of the people to subscribe? Remember, there is no real value in that subscription at the moment. And the viable busines

What makes you think they can get 1.4% of the people to subscribe? Remember, there is no real value in that subscription at the moment. And the viable business model you mention, ads&subscriptions is excluded by the fact medium has said they will not use ads. Hence, they have no business model.