Well, it's not a store. You're funding development of something that may not otherwise exist. They are pitching you their idea, you decide if it's something you

Well, it's not a store. You're funding development of something that may not otherwise exist. They are pitching you their idea, you decide if it's something you're interested in and give them some of your money. I've never backed anything on Kickstarter. But if everything you have backed has delivered something to you, it sounds like you've chosen projects very well!