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> Currently we're just making money on affiliate sales to amazon and ebay. We may do an ad or two, but in a minimal way and in a way that protects privacy. htt
by d--b 10y ago
> Currently we're just making money on affiliate sales to amazon and ebay. We may do an ad or two, but in a minimal way and in a way that protects privacy.
https://www.quora.com/What-is-DuckDuckGos-business-model https://www.quora.com/What-is-DuckDuckGos-business-model
- d--b 10y agoactually from their own website https://duck.co/help/company/advertising-and-affiliates https://duck.co/help/company/advertising-and-affiliates: DuckDuckGo generates revenue in two ways, while upholding our privacy policy: 1 Advertising 2 Affiliate revenue
- 19eightyfour 10y agoOk that is interesting. I guess those affiliate revenues are lucrative. However, and not that this is regarding the original question, but taking this further, I question how far a search company can scale if its revenue is affiliate deals. In some sense, they're captive to the pricing power exerted by their affiliates. Whereas a more numerous market of diverse advertisers have a lot less bargaining power to set prices, because their individual contributions are smaller and there's more of them. So it seems that's one reason why, if your main revenue stream is affiliate deals, that could be a bottleneck on your growth at some point.
- mikesmith112 10y agoWell, sure, it's likely that DDG is on the extreme edge of outcomes. They're not likely paying AWS list price. Also likely, they are not optimizing for a narrow scope (higher efficiency)