Natural is poorly defined and has been the subject of class action litigation in California (particularly "All Natural"). [1] It is not an FDA defined claim. [2

Natural is poorly defined and has been the subject of class action litigation in California (particularly "All Natural"). [1] It is not an FDA defined claim. [2] In general, only the specific claims defined by the FDA may be used on products labeling. [3] Caveat: Talking about the US Source: I work for a food company [1] http://apps.americanbar.org/litigation/committees/classactions/articles/spring2012-0412-all-natural-labels-mean-marketing.html http://apps.americanbar.org/litigation/committees/classactio... [2] https://www.fda.gov/Food/GuidanceRegulation/GuidanceDocumentsRegulatoryInformation/LabelingNutrition/ucm456090.htm https://www.fda.gov/Food/GuidanceRegulation/GuidanceDocument... [3] https://www.fda.gov/Food/GuidanceRegulation/GuidanceDocumentsRegulatoryInformation/LabelingNutrition/ucm064908.htm https://www.fda.gov/Food/GuidanceRegulation/GuidanceDocument...