3 ms·
The problem with phrases like "Leading Provider" isn't just that they're too marketese, but that they're obviously false. They destroy your credibility before
by edw519 16y ago
The problem with phrases like "Leading Provider" isn't just that they're too marketese, but that they're obviously false. They destroy your credibility before the game even begins.
Moral of the story: Just speak English and tell the truth. A concept so revolutionary, it just may work.
Great post, Jason. You put a label (early adopters) on the demographic many of us should be pursuing. Thank you.
- dhimes 16y agoI agree with you, but I'll allow that it may depend on to whom you are marketing yourself. I think it may sell to, and may even be necessary in order to sell to, a slightly-below-average non-discriminating (to you and me) consumer.
- uninverted 16y ago"Foobar inc., Portugal's leading provider of accounting software in the $50-$100 range marketed toward shipping companies".
- paulnelligan 16y agoSo, a good place to find these early adopters?, well - hacker news for one! ... but other places? I'm wondering if there's a thread dedicated to this topic on HN?, and if not, if it would be worth starting one? i.e. early stage app promotion/making your app seen by the right people ...