All that is required is that they do not spend money to match the telecom's interest here. I don't see what Google, Microsoft or Facebook have to gain from tele

All that is required is that they do not spend money to match the telecom's interest here. I don't see what Google, Microsoft or Facebook have to gain from telecoms getting datasets large enough to compete with their ad buisinesses. I think they probably just figured hey had little to lose and would not fight very hard.