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This battle will never be won by those who oppose the pop-ups. The reason? They work. If you put one on your site the metrics show a definite upturn in conve
by redleggedfrog 10y ago
This battle will never be won by those who oppose the pop-ups. The reason? They work.
If you put one on your site the metrics show a definite upturn in conversion, be it sales or sign-ups or whatever you're pushing. Then you take it down for awhile maybe, then you put it back up with something different and you get the upturn again.
I personally despise them with every bone in my body, but I don't see them ever going away.
- rcymerys 10y agoThey work and some people really find them useful. Some time ago I've noticed that a few of my friends really enjoy going through newsletter emails and finding out about items that are on sale etc. They wouldn't necessarily look for a newsletter signup form on a website, but when a popup appears something clicks in their brains ("OMG, I really need this!") and they sign up. I don't like these popups but well, most of the time I'm just not their target. On the other hand, I'm pretty sure that there were times when I actually got converted by a popup. When you think of that, if it offers something that's useful to you, clicking on it feels so natural and you don't analyze it too much.
- kristianp 10y agoThe same can be said for Adverts. They work, but they become less effective as time goes by. In order to get the same income, they have to be more intrusive, using more bandwidth, etc. That's why ad blockers are becoming steadily more popular. I hope that soon enough a popup blocker will become available that solves the irritation of popups too.